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The Psychology Of Customers

In the book iLead I detail a number of ways to drastically improve your marketing, branding, and I show you how to use today’s technology to automatically get your message out to your customers. In chapter 3, there is also a section that deals with the psychology of customers, and that subject is what today’s post is going to demonstrate.

Here is an excerpt from the chapter that I believe sets a great tone for our discussion.

“Understanding the psychology of your customer allows you to help them reach their goals faster, and at the same time it creates an immediate bond between you and them. When you back that bond up with the credibility that you now have, that bond becomes trust. When a potential customer comes to you with trust in your company or service, they’re coming presold.”

Understanding Customer Psychology

Understanding customer psychology is incredibly important. Without knowing what your customers want, think, or desire, how are you possibly going to market products or services to them with any kind of success? You must acquire an understanding of who your customers are, and then you need to use that information to figure out how to add value to their lives. Once you find a way to help them in the pursuit of their own goals, you can begin to use that information to build credibility for yourself.   

In order to get to know your customers, you need to understand some very vital facts about them. Here are just a few questions that you should be able to answer about your target demographic…

  • What will help them reach their goals faster?
  • What will add real value to their lives?
  • What can they afford?
  • What are they looking for?
  • Where do they look for purchases, and where/how do they generally spend their money?

Of course, these are just a few simple questions to ask yourself about your customers before you even begin to develop a marketing plan, but this brings us to the next topic in our discussion on customer psychology.

Developing A Bond With The Customer

When people hear the name ‘Chris Guerriero’, they might think of a number of different things. Maybe they will think about my book, about one of my services/products, or about one of my speaking engagements.

But what is important here is for me to ensure that I develop a bond with those who hear that name. I need to understand my customers well enough to know what they are looking for, and then I have to find a way to offer it to them in a way that will help to create a lasting bond while nurturing a feeling of trust. This is the next key to understanding customer psychology, and it is a crucial component to success.

Developing And Nurturing Customer Trust

In the end, all of this leads to trust. When a customer comes to you with trust, then they are coming presold. But if you fail to build your credibility and, in so doing, fail to build trust with your customers, then even the greatest products in the world won’t sell. Trust is what you need to develop, and trust is what you need to nurture if you really want your business to move forward to the next level.


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