Business Blog

Today’s Limits are Tomorrows Victories

We’re often faced with challenges that we can’t surmount the first time we are met with them. Sometimes it’s because we lack the knowledge to accomplish them, sometimes it’s a lack of drive, sometimes it’s because we just don’t have the right team in place yet. But one truth will always exist in our lives as long as we are growing… There will always be challenges to overcome, and many of those challenges will require study, deep thought, and persistence before they can be put behind us. Think of the fighter who begins his career losing half his fights, then,…Continue Reading →

How To Be ROI Positive On EVERY Media Buy

.auto-style2 { font-family: Arial; } .auto-style2 { font-family: Arial; font-size: medium; } .auto-style3 { font-size: medium; } More than 82% of businesses in America spend at least 10% of their revenue on advertising (aka: media buys). And most of them lose money on those ads. In fact, many businesses would be better off taking that money to Las Vegas and throwing it down on Black on the roulette wheel. Speaking As Someone Who Has His Hands On 7 Figures Of Media Buys A Week, I Can Tell You For Certain That There’s A Science To Making Your Advertising Work! Here’s…Continue Reading →

The End Of Traditional Marketing

If you've ever worked with a traditional marketing company, you know what to expect… Lots of questions about your target market Lots of testing Lots of "invoice creep" (where you keep getting billed for more and more incidentals) Here's what's wrong with that… You are NOT the best person to tell them about your target market! Although every traditional marketing company will tell you that you are, you most definetely are not. This is why so many marketing companies will blow through the budget, and afterwards, they'll blame YOU and say that the inforamtion you gave them at the start was flawed.…Continue Reading →

Empowering Your Team To Drink From The Fountain of Unending Drive

Your company needs to develop strong, empowered employees if you want to grow in today’s marketplace. Here’s how to do that: Choose Having empowered employees is the dream of every leader. Every upper level manager wants their teams to show initiative, but initiative is not a natural instinct for the ‟employee mindset”, and as such it needs to be conditioned into the right people. Therefore, having a team of empowered employees begins with hiring people who can be empowered. Prospective job candidates should always be screened on whether they proactively seek needed information and feedback, and whether they strive to accomplish team…Continue Reading →

Building A Strong Team

A few weeks ago a client flew to my office to learn how to grow his offline business using online branding. We spent 2 days mapping out a clear plan of action for him and his team, and after we were done, we discussed a neat little success trick he used to build a team of people who helped him grow a billion dollar brand.    Here it is – enjoy this video where Mark Victor Hansen (author of the Chicken Soup for the Soul series of books) and I talk about building a strong team…       Here's the…Continue Reading →

How Hollywood Spreads The Word About New Movies

Every wonder how Hollywood spreads the word about new movies, and creates such a viral buzz that movie-goers flood the theaters on opening day? On page 36 in the book iLead, I share with you the same social system we use to help Hollywood get their marketing message in front of millions of fans. Here’s a step by step plan that works not just for filling seats on opening-day, but also for getting politicians elected, launching a new product, or driving your sales crazy: Think of your marketing in 3 distinct “acts”: A year or more before the movie hits…Continue Reading →

4 Tips For Building An Online Community That Promotes Your Business Growth

Topic: 4 essential tips for fostering a true ‘community’ online that will promote business growth and provide your customers with what they are REALLY looking for. In my latest book ‘iLead’, I make a statement that I believe to be VERY relevant to the subject of fostering an online community. “For businesses seeking growth, this goes beyond customer surveys and focus groups. Those tactics sometimes work, but they have a much smaller return on investment when you consider the time, money and effort needed to make them work. Done properly, a community will be an entirely organic thing, growing every…Continue Reading →

The Psychology Of Customers

In the book iLead I detail a number of ways to drastically improve your marketing, branding, and I show you how to use today’s technology to automatically get your message out to your customers. In chapter 3, there is also a section that deals with the psychology of customers, and that subject is what today’s post is going to demonstrate. Here is an excerpt from the chapter that I believe sets a great tone for our discussion. “Understanding the psychology of your customer allows you to help them reach their goals faster, and at the same time it creates an…Continue Reading →

How To Reach Millions In Minutes Using The Social-sphere

Many in the Baby Boom Generation are now in their seventies, while Generation X’ers push into their forties and watch the Y Generation enter middle school… but there’s a new Generation whose conversations are directly affecting the bottom line of corporate America and creating paths for new leaders in almost every industry. Generation “i” is the first generational group that includes almost every age, every ethnicity, and every industry. It’s full of mothers and daughters, CEOs and girl scout leaders, students and billionaires. It’s everyone, everywhere, every minute of every day congregating in the social-sphere – in forums chatting, on…Continue Reading →

Knowing Your True Profit Boosters

One of the annual exercise in our company, and with our Club 28 clients is to re-evaluate and pinpoint the true, current areas of greatest revenue or potential revenue. Focusing on these area's has been a core factor in the monthly growth of each company, and continues to be one of the top 3 topics requested when I speak at company meetings across the globe. The first of the 10 essential questions every CEO or business owner needs to ask themselves is listed below. These 10 questions will help walk you through the same exercises we do in our annual…Continue Reading →

Protected: 3 Key Metrics That Boost Profits 7-10x

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Simple Business Website Conversion Strategies

The following seven strategies have been proven time and time again to boost conversion on Business websites in almost every industry and in any economy. Look at your company website while reviewing this list, so you can see any wholes that need to be filled so yout business can begin picking up some of the easy to cultivate revenue you're leaving on the table right now. 38% of consumers abandoned online shopping carts when delivery estimates exceeded 7 days 67% of potential buyers abandon your shopping cart before completing their order Using video on landing pages or shopping cart pages…Continue Reading →

Internet Marketing

In today's world of connected customers, some degree of Internet Marketing is essential for all businesses to grow, no matter what your industry or who your target audience is. To accomplish this, internet marketing needs to be thought about in SYSTEMS, as opposed to the traditional and out-of-date thinking which is based on SEO, SEM, PPC, Link Building, etc, etc, etc. Systems should be developed for every aspect which effects your company's online brand. Those systems should be built as instructions for others to carry out. Your goal is to be able to hand each system to one or more…Continue Reading →

Are You Really Happy In Your Business? (find out here…)

The following is an excerpt from a business seminar Chris Guerriero was the keynote at: Are you really happy in your business? Let me give you an example – I have a friend who ran a business for over 10 years.  And during that time, he rarely, if ever, made a profit larger than  his living expenses – so in essence, even though he worked his butt off every day – he didn’t have anything in the bank. So when he and I met – his main goal was to make more money – so I helped him get online…Continue Reading →

Position Yourself/Your Company As A Leader In Your Field

From job-seeking students who want to pay someone to write my essay to ambitious corporate executives, the hunger to stand out from the crowd is within all of us. Those who have the foresight to position themselves as leaders are always seen as “lucky” or “gifted,” when the reality is there are millions of others who are far more worthy, yet lack a single necessary skill. Being seen as a leader in your field is the cornerstone of true success for companies and individuals who seek dramatic business exposure and business growth. Chris Guerriero's newest book: iLead clearly details, step-by-step,…Continue Reading →

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