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How To Be ROI Positive On EVERY Media Buy

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.auto-style2 { font-family: Arial; } .auto-style2 { font-family: Arial; font-size: medium; } .auto-style3 { font-size: medium; } More than 82% of businesses in America spend at least 10% of their revenue on advertising (aka: media buys). And most of them lose money on those ads. In fact, many businesses would be better off taking that money to Las Vegas and throwing it down on Black on the roulette wheel. Speaking As Someone Who Has His Hands On 7 Figures Of Media Buys A Week, I Can Tell You For Certain That There’s A Science To Making Your Advertising Work! Here’s…Continue Reading →
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The End Of Traditional Marketing

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If you've ever worked with a traditional marketing company, you know what to expect… Lots of questions about your target market Lots of testing Lots of "invoice creep" (where you keep getting billed for more and more incidentals) Here's what's wrong with that… You are NOT the best person to tell them about your target market! Although every traditional marketing company will tell you that you are, you most definetely are not. This is why so many marketing companies will blow through the budget, and afterwards, they'll blame YOU and say that the inforamtion you gave them at the start was flawed.…Continue Reading →
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Empowering Your Team To Drink From The Fountain of Unending Drive

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Your company needs to develop strong, empowered employees if you want to grow in today’s marketplace. Here’s how to do that: Choose Having empowered employees is the dream of every leader. Every upper level manager wants their teams to show initiative, but initiative is not a natural instinct for the ‟employee mindset”, and as such it needs to be conditioned into the right people. Therefore, having a team of empowered employees begins with hiring people who can be empowered. Prospective job candidates should always be screened on whether they proactively seek needed information and feedback, and whether they strive to accomplish team…Continue Reading →
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Building A Strong Team

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A few weeks ago a client flew to my office to learn how to grow his offline business using online branding. We spent 2 days mapping out a clear plan of action for him and his team, and after we were done, we discussed a neat little success trick he used to build a team of people who helped him grow a billion dollar brand.    Here it is – enjoy this video where Mark Victor Hansen (author of the Chicken Soup for the Soul series of books) and I talk about building a strong team…       Here's the…Continue Reading →
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Successful Business Growth Is All About 2 Things…

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Forget about learning more tactics to grow your company! Success – in any industry and in any economy… whether you're just getting started, or your company is already an industry leader… is achieved only after you dedicate yourself and your company to these two key factors… All successful CEO's and Entrepreenurs have (and use) both: confidence and persistence! When we work to scale a company, one of our core focuses is to keep that company moving forward towards growth every day. And that persistence, coupled with confidence in your ability to reach your goal is FAR more vital than any…Continue Reading →
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Work Life Balance

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There is a balancing act that only becomes apparent in high growth individuals. It's there in everybody, but when you put yourself or your business into hyperdrive, it becomes far more apparent. Understanding how to control this balance, separates those who succeed from those who seem to struggle to grow. The CEO Vacation To Clear Your Head and Boost Productivity True Success Comes After You Break Away… Most people work way too hard – and that clogs up their ability to live the life they dream of. A few days ago, I told you about a time that I was…Continue Reading →
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The Psychology Of Customers

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In the book iLead I detail a number of ways to drastically improve your marketing, branding, and I show you how to use today’s technology to automatically get your message out to your customers. In chapter 3, there is also a section that deals with the psychology of customers, and that subject is what today’s post is going to demonstrate. Here is an excerpt from the chapter that I believe sets a great tone for our discussion. “Understanding the psychology of your customer allows you to help them reach their goals faster, and at the same time it creates an…Continue Reading →
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How To Reach Millions In Minutes Using The Social-sphere

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Many in the Baby Boom Generation are now in their seventies, while Generation X’ers push into their forties and watch the Y Generation enter middle school… but there’s a new Generation whose conversations are directly affecting the bottom line of corporate America and creating paths for new leaders in almost every industry. Generation “i” is the first generational group that includes almost every age, every ethnicity, and every industry. It’s full of mothers and daughters, CEOs and girl scout leaders, students and billionaires. It’s everyone, everywhere, every minute of every day congregating in the social-sphere – in forums chatting, on…Continue Reading →
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Knowing Your True Profit Boosters

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One of the annual exercise in our company, and with our Club 28 clients is to re-evaluate and pinpoint the true, current areas of greatest revenue or potential revenue. Focusing on these area's has been a core factor in the monthly growth of each company, and continues to be one of the top 3 topics requested when I speak at company meetings across the globe. The first of the 10 essential questions every CEO or business owner needs to ask themselves is listed below. These 10 questions will help walk you through the same exercises we do in our annual…Continue Reading →
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3 Top Ways To Grow Your Brand And Your Revenue

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In this article, Chris Guerriero talks about 3 proven strategies to grow your brand, market your products, and expand your customer base When it comes to business, branding is everything. Of course, you need to sell your products and/or services to be successful, but it is in ‘how’ you go about this process that the race can become confusing and discouraging – or very rewarding. This is where branding comes in, and it is actually a very simple concept. Branding is all about sending a ‘message’ about your company/product/service that your potential customers relate to. Doing this correctly, earns trust,…Continue Reading →
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Protected: 3 Key Metrics That Boost Profits 7-10x

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There is no excerpt because this is a protected post.Continue Reading →
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Simple Business Website Conversion Strategies

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The following seven strategies have been proven time and time again to boost conversion on Business websites in almost every industry and in any economy. Look at your company website while reviewing this list, so you can see any wholes that need to be filled so yout business can begin picking up some of the easy to cultivate revenue you're leaving on the table right now. 38% of consumers abandoned online shopping carts when delivery estimates exceeded 7 days 67% of potential buyers abandon your shopping cart before completing their order Using video on landing pages or shopping cart pages…Continue Reading →
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Internet Marketing

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In today's world of connected customers, some degree of Internet Marketing is essential for all businesses to grow, no matter what your industry or who your target audience is. To accomplish this, internet marketing needs to be thought about in SYSTEMS, as opposed to the traditional and out-of-date thinking which is based on SEO, SEM, PPC, Link Building, etc, etc, etc. Systems should be developed for every aspect which effects your company's online brand. Those systems should be built as instructions for others to carry out. Your goal is to be able to hand each system to one or more…Continue Reading →
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iLead by Chris Guerriero

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Connect and Learn Listen, Learn and Connect with Successful Entrepreneurs and CEO's From job-seeking students who want to pay someone to write my essay to ambitious corporate executives, the hunger to stand out from the crowd is within all of us. Those who have the foresight to position themselves as leaders are always seen as “lucky” or “gifted,” when the reality is there are millions of others who are far more worthy, yet lack a single necessary skill. Being seen as a leader in your field is the cornerstone of true success for companies and individuals who want to grow…Continue Reading →
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Are You Really Happy In Your Business? (find out here…)

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The following is an excerpt from a business seminar Chris Guerriero was the keynote at: Are you really happy in your business? Let me give you an example – I have a friend who ran a business for over 10 years.  And during that time, he rarely, if ever, made a profit larger than  his living expenses – so in essence, even though he worked his butt off every day – he didn’t have anything in the bank. So when he and I met – his main goal was to make more money – so I helped him get online…Continue Reading →
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Position Yourself/Your Company As A Leader In Your Field

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From job-seeking students who want to pay someone to write my essay to ambitious corporate executives, the hunger to stand out from the crowd is within all of us. Those who have the foresight to position themselves as leaders are always seen as “lucky” or “gifted,” when the reality is there are millions of others who are far more worthy, yet lack a single necessary skill. Being seen as a leader in your field is the cornerstone of true success for companies and individuals who seek dramatic business exposure and business growth. Chris Guerriero's newest book: iLead clearly details, step-by-step,…Continue Reading →
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iBranding = Online Branding

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Mastering branding online takes a lot more than a cool logo and catchy slogan. The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction. Our iBranding system locates your typical prospects in forums, chat rooms and blogs. Interacts with them, and quickly invites them back to your website or storefront. Click here to see iBranding in action >>>  …Continue Reading →
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High Growth Business Consulting

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If you're the owner of a small business that's doing okay, but somewhere in the back of your mind or the pit of your gut, you know you can do a whole lot better with a little bit of help, then the next the Advanced Business Growth Coaching (ABG) could change your results forever. When it comes to building a real business, most people spend countless hours scouring the works of dozens of so called “experts”, reading the latest books, and learning about everything new in business. After all of this “education”, the hours and hours of effort, self sacrifice,…Continue Reading →
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