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Game Day for Business Growth

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In business, there's practice and then there's game day. The sad fact is that most business people go through their day as if it was always practice, training for the big event with no actual game date on the books. But then there's a select few who go to work as if every day was game day… the day to give it your all… the day that everyone is watching… the day you have the opportunity to win it all or go home the loser. In business (and in life), you get only a handful of chances to make your…Continue Reading →
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Website Optimization For Medium To Large Businesses

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One of the most common questions I get asked in our business bootcamps is how to get more exposure online.  Most businesses, no matter what industry they're in and no matter how large, can drastically increase their bottom line sales by properly growing their online exposure. The sad part is that most businesses hire an outside SEO company who sold them on some BS about how they can get them to rank #1 on Google. Most SEO companies use Google's frequent updates to scare their clients, saying things like "Google just came out with another update and your site needs to be…Continue Reading →
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How Hollywood Spreads The Word About New Movies

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Every wonder how Hollywood spreads the word about new movies, and creates such a viral buzz that movie-goers flood the theaters on opening day? On page 36 in the book iLead, I share with you the same social system we use to help Hollywood get their marketing message in front of millions of fans. Here’s a step by step plan that works not just for filling seats on opening-day, but also for getting politicians elected, launching a new product, or driving your sales crazy: Think of your marketing in 3 distinct “acts”: A year or more before the movie hits…Continue Reading →
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4 Tips For Building An Online Community That Promotes Your Business Growth

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Topic: 4 essential tips for fostering a true ‘community’ online that will promote business growth and provide your customers with what they are REALLY looking for. In my latest book ‘iLead’, I make a statement that I believe to be VERY relevant to the subject of fostering an online community. “For businesses seeking growth, this goes beyond customer surveys and focus groups. Those tactics sometimes work, but they have a much smaller return on investment when you consider the time, money and effort needed to make them work. Done properly, a community will be an entirely organic thing, growing every…Continue Reading →
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List of Paid Traffic Sources For Your Website!

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It doesn't matter if you have an offline business with a website, or if you business is completely online with no brick and mortar office.  If you have a website you need quality, targeted traffic on a consistent basis to grow your brand, your sales, and your revenue. Below, you'll find a list of the top paid sources of traffic (PPC, Retageting, etc) to boost your online business growth.  This list is certainly not all-inclusive, and it's onlyu a general list. Some sources of traffic will convert for one industry, and not for another – but no matter what industry…Continue Reading →
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