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Archive for 2015

The End Of Traditional Marketing

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If you've ever worked with a traditional marketing company, you know what to expect… Lots of questions about your target market Lots of testing Lots of "invoice creep" (where you keep getting billed for more and more incidentals) Here's what's wrong with that… You are NOT the best person to tell them about your target market! Although every traditional marketing company will tell you that you are, you most definetely are not. This is why so many marketing companies will blow through the budget, and afterwards, they'll blame YOU and say that the inforamtion you gave them at the start was flawed.…Continue Reading →
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Empowering Your Team To Drink From The Fountain of Unending Drive

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Your company needs to develop strong, empowered employees if you want to grow in today’s marketplace. Here’s how to do that: Choose Having empowered employees is the dream of every leader. Every upper level manager wants their teams to show initiative, but initiative is not a natural instinct for the ‟employee mindset”, and as such it needs to be conditioned into the right people. Therefore, having a team of empowered employees begins with hiring people who can be empowered. Prospective job candidates should always be screened on whether they proactively seek needed information and feedback, and whether they strive to accomplish team…Continue Reading →
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Building A Strong Team

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A few weeks ago a client flew to my office to learn how to grow his offline business using online branding. We spent 2 days mapping out a clear plan of action for him and his team, and after we were done, we discussed a neat little success trick he used to build a team of people who helped him grow a billion dollar brand.    Here it is – enjoy this video where Mark Victor Hansen (author of the Chicken Soup for the Soul series of books) and I talk about building a strong team…       Here's the…Continue Reading →
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