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Archive for October, 2013

Website Optimization For Medium To Large Businesses

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One of the most common questions I get asked in our business bootcamps is how to get more exposure online.  Most businesses, no matter what industry they're in and no matter how large, can drastically increase their bottom line sales by properly growing their online exposure. The sad part is that most businesses hire an outside SEO company who sold them on some BS about how they can get them to rank #1 on Google. Most SEO companies use Google's frequent updates to scare their clients, saying things like "Google just came out with another update and your site needs to be…Continue Reading →
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How Hollywood Spreads The Word About New Movies

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Every wonder how Hollywood spreads the word about new movies, and creates such a viral buzz that movie-goers flood the theaters on opening day? On page 36 in the book iLead, I share with you the same social system we use to help Hollywood get their marketing message in front of millions of fans. Here’s a step by step plan that works not just for filling seats on opening-day, but also for getting politicians elected, launching a new product, or driving your sales crazy: Think of your marketing in 3 distinct “acts”: A year or more before the movie hits…Continue Reading →
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